Why having a good design is important for your website?

• You build brand identity
  Professional designers think about the big picture. They create a visual language for your brand that is consistent across different contexts. Your website, logo, business cards, and even your Twitter profile have to form a coherent whole. Brands that have a consistent visual language make a more memorable impression.
  
  
• Makes you stand out from the crowd
  Good-enough websites just don’t cut it anymore. Within one industry, there are many sites that look the same. A good design can make you stand out from the crowd. Quality means distilling all of your unique selling points into one coherent visual message. Our designers take pride in doing exactly this.
  
  
• Attracts new costumers
  Most people will leave after one glimpse at your site. It takes something special to keep them interested, let alone willing to buy your product or service. A great web design will help you get new costumers and turn your existing ones into loyalists. With Quantum you can achieve this and profit from the great design of your website.
  
  
• Makes your website easy to use
  Great usability means a great experience for the costumers visiting your website. A great costumer experience will result into returning visitors, happy clients and more profit. We can help you provide the best experience for your clients and you will see the results of this in no time. A good design with user friendly UX and UI will turn your website into a costumer's favorite.
  

Despite valiant efforts to come up with an alternative approach, pop-ups still infest the web. It seems like every site you visit wants you to sign up for a newsletter, take advantage of an offer, visit a sponsor, or provide feedback—all before you’ve actually reached the content you arrived to see.

The value of the pop-up to designers is obvious: a piece of information that doesn’t need to be on screen all the time, doesn’t need to displace other more permanent elements of the design; creating its own window gives it temporary space, and the required prominence, without interrupting the rest of the layout.

Pop-ups can easily be dismissed, often simply by clicking anywhere but on the pop-up. Psychologically they partition content, allow for competition entries, logins, and the like, to be focussed on for a short period of time. Pop-ups also neatly side-step the issue of opening new windows, maintaining a single session and preventing users from passively navigating away from a site.

But pop-ups are also intrusive. They’re a lot like a waiter that tries to take your order before you’ve taken off your jacket. They’re easy to apply to a site with minimal disruption, but easy solutions are rarely good solutions.

Usability testing tends to show that users dislike pop-ups—closing them as soon as possible—but that they also tend to understand them, perhaps because they mimic the basic UI of the OS.

With usability so high on everyone’s agenda, did pop-ups simply evolve at the right time? Are they a stable design pattern, or a particularly persistent design trend?